Soaked

I did the casting for the Soaked in Luxury Spring/Summer 2025 campaign. The brand has been on a journey, recreating its image from outdated to the current and chic womenswear brand that it is today.

When casting for a brand like Soaked, it's essential to prioritize brand awareness, as it plays a vital role in establishing and communicating the brand's new DNA . I am proud to have contributed to the brands visual evolution and journey.

Casting by me. Photography by Claudia Vega. Art Direction Johanna Vera Ohlsson.