Saint Tropez

For this special project, I did the art direction and casting for a Saint Tropez content shoot in New York.

The photographer was working remotely, doing the shoot in NYC while our team was back in Copenhagen. This meant a lot of preparation in pre-production before the actual shoot. Communicating and negotiating with model agencies and making sure the team on the ground was briefed on the image style and story the brand wanted to tell.

The result came out beautifully and perfectly on brand.

Art direction and casting by me. Photography by Bjarke Johansen.