Flowerisme is a brand that sells flowers made out of silk and plastic. Maybe not the go-to bouquet for an insta conscious audience, but why not? In collaboration with photographer Amanda Hestehave and creative director Maria Terndrup, ideas for the new visuals emerged. Beautiful bouquets, bright backdrops, and playful ceramics and vases were some of the key elements in the new look.
The images were shot with a hard flash, which gives that snapshot kind of look and makes the colors stand out.
The goal was to create a modern and inspiring floral universe, that gives potential consumers a whole new perspective on artificial flowers. Successfully the result is a far cry from the dusty fake posies of yesteryear. Instead, the flowers stand out in all their multi-colored glory and could fit in any environmentally thoughtful and well-curated home.
In the end, the finished outcome help to create a new story around the brand, giving them the visual foundation to establish a fresh narrative and connect with a more modern and current audience.
Art direction by me & Marie Terndrup. Photography by Amanda Hestehave.
