This sports campaign was one of the first launched campaigns for Swedish shopping center Emporia. As part of a bigger brand refresh, the campaign was dedicated to reflect the newly opened shopping destination, as the place to be and the place to shop.
The campaign has an elegant easiness and embodies Emporia’s international atmosphere. The images are aspirational and cater to a fashion-conscious audience, telling them, if you want to look good in your work-out gear, you know where to go. As a campaign, it aids to position Emporia as a contemporary and cool shopping destination, solidifying their brand as the new shopping mall of the Øresunds region.
I did the styling and casting. Art direction by Gry Strange Echwald. Photography by Jens Langkjær.
